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Planning Your Web Site
Anyone can start a web site, but most aren't viewed for more than a few seconds. Careful planning can help you to clarify your goals for your site so it will be more likely to get traffic that stays and returns. In planning, you need to:
  1. Assess Web Site Purpose
  2. Analyze Your Competition
  3. Assess Your Image
  4. Assess Your Market
  5. Select a Layout
  6. Decide on Your Pages
  7. Select Supporting Images
  8. Figure Cost and Time
  9. Select Your Designer and Host
Assess Your PurposeAny business that isn't constantly re-analyzing its business practices is likely to fall into decline. Whether this site is for business or personal use, your site will have more clarity if you define your purpose by answering the following questions in detail: Questions...

  1. What is your business or personal mission / purpose and how do you plan to convey this on a web site?
  2. Is your web site to be informational, educational, entertaining or other? Do you want your site to be:
    • An Online Brochure
    • Communication to Employees or Members
    • An Art or Other Works Gallery
    • An Online Store
  3. Is your primary objective online or offline sales?
  4. What are your short term goals for this web site?
  5. What are your long term goals for this web site?
  6. What do you hope to gain by being on a web site?
  7. What do your users want from your web site?
  8. Do your objectives meet your users' needs?
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Analyze Your Competition Whether or not you consider yourself in competition with anyone else, looking at web sites from others with similar interests and objectives will help you to decide what you need or want on your own site. When looking at your competition in a new light, you may discover new ways to prosper your own business or site. More...

Do some searching in phone directories for competition to check out on the internet. Look up the sites of your competition or those of similar purpose.
  1. What is your edge...what makes you special and stand out?
  2. What does your competition include that you want to include?
  3. What does your competition include that you don't want to include?
  4. What is the mood or theme of your competition's web sites?
  5. What similar and unique mood and theme do you want to include?
  6. After viewing sites, what do you find memorable?
  7. How do you hope to make your site memorable?
  8. Did you find a good way to convey your message simply in pictures and words?
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Assess Your Image Your Image More...

image more info

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Assess Your Market Market More...

Market More
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Select a Layout Layout More...

Layout More Navigation Graphics] Photos

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Decide on Your Pages Pages More...

pages more


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Select Supporting Images Images More...

images more


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Figure Cost and Time Cost-time for you and for your designer More...

cost more


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Select Your Designer and Host Designer More...

designer more


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