Enticing Designs-Planning Your Site

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Anyone can start a web site, but most aren't viewed for more than a few seconds. Careful planning can help you to clarify your goals for your site so it will be more likely to get traffic that stays and returns. In planning, you need to:

Assess Web Site Purpose

Analyze Your Competition

Assess Your Image

Assess Your Market

Select a Layout

Decide on Your Pages

Select Supporting Images

Figure Cost and Time

Select Your Designer and Host

Any business that isn't constantly re-analyzing its business practices is likely to fall into decline. Whether this site is for business or personal use, your site will have more clarity if you define your purpose by answering the following questions in detail: Questions...

What is your business or personal mission / purpose and how do you plan to convey this on a web site?

Is your web site to be informational, educational, entertaining or other? Do you want your site to be:

An Online Brochure

Communication to Employees or Members

An Art or Other Works Gallery

An Online Store

Is your primary objective online or offline sales?

What are your short term goals for this web site?

What are your long term goals for this web site?

What do you hope to gain by being on a web site?

What do your users want from your web site?

Do your objectives meet your users' needs?

Whether or not you consider yourself in competition with anyone else, looking at web sites from others with similar interests and objectives will help you to decide what you need or want on your own site. When looking at your competition in a new light, you may discover new ways to prosper your own business or site. More...

Do some searching in phone directories for competition to check out on the internet. Look up the sites of your competition or those of similar purpose.